Vita Liberata was founded in 2003 by Irish entrepreneur Alyson Hogg, who set out to fix everything wrong with self-tan — the smell, the streaks, the orange results — using organic botanicals and smarter skin chemistry. The Body Blur is what professional makeup artists around the globe reach for backstage. The Beauty Blur and Gradual Tanning Lotion bring the same philosophy to everyday wear: formulas that actually look like skin.