Skindinavia was founded in 2005 by Allen Goldman, who watched a woman's makeup melt off her face at a South Beach pool bar and decided to do something about it. The result was a patented cooling technology that doesn't just seal makeup — it keeps skin cool enough that the makeup has nowhere to go. The formula went on to become the setting spray of choice on Hollywood film sets, Broadway stages and Vegas shows. Trusted by professional makeup artists worldwide for nearly two decades.