{"product_id":"5-the-milk-concentrate","title":"#5 The Milk Concentrate","description":"\u003cp\u003eWhere #5 The Refining Serum uses hydroxy acids for resilient skin, the Milk Concentrate takes a gentler approach to the same goal — a recalibrated, clearer complexion — using a proprietary Microbiome Complex of peptides and amino acids instead. Richard Parker created it out of personal need when his own skin became reactive after years of over-using active ingredients; the Milk Concentrate is the formula for skin in that state. It addresses sensitivity, barrier breakdown and dullness without provoking the skin further. Ceramides and amino acids support intercellular communication and hydration; zinc PCA regulates oil production; Australian native extracts including Finger Lime provide antioxidant support. The texture is a light, milky emulsion — comfortable on skin that finds most serums too active. 100% of trial participants reported improved skin calmness after 28 days; 96% noticed an enhanced glow. If reactive skin has been the reason you've avoided the Refining step in the RATIONALE ritual, this is where to start.\u003c\/p\u003e","brand":"RATIONALE","offers":[{"title":"Default Title","offer_id":46372415832166,"sku":null,"price":235.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0553\/0242\/2630\/files\/RATIONALE-Milk-Concentrate.jpg?v=1785461315","url":"https:\/\/iris-beauty.co.nz\/products\/5-the-milk-concentrate","provider":"Iris Store + Studio","version":"1.0","type":"link"}